#marketing

Turning Your Facts Into Fiction: Why Should You Do It?

Storytelling used to be reserved for people who could harness word power and who had the charisma to share it with people that they met....

Four Uses of Storytelling for Your Organisation

As a change management consultant and novelist, I use storytelling techniques all the time. In terms of the latter, the use of...

Numbers versus Words in Online Publishing

If you are anything like me, then in the numbers versus words battle, words will always win. It isn't a matter of competence or...

Change Matters