Turning Your Facts Into Fiction: Why Should You Do It?
Storytelling used to be reserved for people who could harness word power and who had the charisma to share it with people that they met. Nowadays we all need to be storytellers. Sheesh, even products, services and organisations seek out a narrative. Why? Because: —Stories are compelling and they appeal to emotions —We remember stories more than we remember data —Your story differentiates you from so many other people who share similar backgrounds, skills and experience. —You